Looks How It Sounds: BODY HIGH
Looks How It Sounds is a new recurring feature we’re starting which focuses on how record labels go about developing a visual style to compliment what their music is doing. While in some ways, a label’s visual aesthetic doesn’t serve the same purpose it once did when more people were liable to have a record cover catch their eye out of the stack at their local vinyl shop, it still plays a strong role in establishing a label identity that helps communicate what a label stands for and helps to create a context for the sounds they’re putting out. For our first installment, we asked Body High boss Samo Sound Boy about the process of creating visuals for his label, that is still early in the game at little over a year old, from the start.
Who does the Artwork?
Samo: All of the the artwork for Body High is done by Max Martin who lives in LA and has been one of my best friends since i was 12 years old.
How did the Body High logo and album art theme come about?
Samo: I think we knew we always wanted it to look like this. Like the music, none of the body high visuals are padded or overly glossy. everything is stripped down to the beautiful fundamentals.
Does the Artist choose their own release icon or does the label make that determination?